Yesterday we did a 30-minute phone consultation with a prospective client – Susan. Susan is a personal coach who helps business executives find balance in between personal needs, family, and work. And going by her stories and the testimonials she share with us, she’s pretty good at what she does.
Yet, while her clients think Susan’s a remarkable coach, she still struggles to have enough clients to sustain her business. Like many coaches she suffers from being really good at her work but not so good at finding and reaching her ideal client. So she left with taking less than ideal clients, and often for lower fees than she wants to charge.
Can you relate?
