What’s the fundamental reason that you have a website for your business? Or, if you don’t have a business website yet, why might you really want one?
Your answer was probably, “to promote my business to get more clients (customers).” And that is a powerful reason. Having a strong sense of purpose with your professional website is a key part of your success, whether it’s a coaching website, a massage therapist website or any other kind of business site.
But just having a reason is, in and of itself, simply not enough. Watch the video below to find out why!
The 1 Step You Must Always Take to Make Your Professional Website Truly Powerful
Here’s what really adds power to your website. Once you get people to your site, you want to motivate them to take an action. That’s Key #6 of our 7 Keys to a Successful Business Website report.
So here’s the step you need to take to increase your visitor’s motivation.
You must make a clear, compelling call to action on every page of your website.
The Preacher Who Forgot
Once upon a time, a nervous young preacher stepped to the pulpit in front of a large congregation for the first time. His voice was strong and his knowledge of the doctrine was extensive, but he was prone to forgetfulness.
The sermon was like many the congregation had heard before. The preacher began with a moving story, continued with a careful explanation of its meaning, and completed his remarks with a summary of the points he had covered. He walked away from the pulpit relieved, for he was sure he had remembered to say it all this time.
After the meeting ended, an elderly man shuffled up to the preacher, who was finishing saying his “thank you’s” and “have a good week’s” to the church-goers.
“You forgot,” said the man, reaching out his wrinkly hand.
“I forgot?” asked the preacher, extending his. “Ah yes – I forgot to testify at the end there, didn’t I?” He always tried to remember to hammer home his sermons with a personal declaration of his faith, but perhaps it had slipped his mind today.
As they shook hands, the lesson of a lifetime was shared.
“No, you did that just fine, my son. What you forgot was the exhortation.”
Never again did a soul leave that church without hearing a heartfelt sermon that closed with a fervent invitation to do something about what had been taught.
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How to Make a Clear, Compelling Call to Action on Your Business Website
Don’t let your website be like the forgetful preacher. Visitors will stream in and out of your website all day … so are you doing all you can to get them to take action that leads to healthy growth for your business? Here’s how.
Step 1: Determine Your Primary Action. For each page of your website, this is the number one thing you want people to do on that page. If you’re a professional coach or healer, for example, this might be getting them to call you on the phone.
Step 2: Tell Your Visitors What You Want Them to Do – And How. Be extremely clear – not just clear enough so that people can understand, but clear enough so that no one can misunderstand. “Call us today at 123-456-7890 to discuss XYZ” is much better than “contact us today!”
Step 3: Reward People For Doing What You Want Them To Do. Every parent knows – okay, every parent should know this. In general, people keep doing things that they get rewarded for doing, and they stop doing things that don’t reward them. On the Web, rewards can take the form of content (something new to look at/listen to), time (like free phone consultations) or even physical objects (DVDs in the mail, free product samples, etc.). Be creative and try to offer rewards that match the needs and wants of your target audience.
Get a FREE 10-Minute Video Evaluation of Your Business Website – Sign Up Now
Want free help with making your website more powerful?
Fill out the form below and you’ll receive a free 10-minute video evaluation of your professional website. In the video, a Website Habitat staff member will personally look at your website and give you tips specifically for your site. You’ll actually be able to watch as we go through your website making suggestions and giving you valuable feedback.
There’s no obligation whatsoever. All you have to do is fill out the form below to order your free website evaluation today.
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What ways have you found to make your website’s calls to action more clear and compelling?
